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Top 3 things Chiropractors should focus on with their marketing
August 28, 2017
There is a lot of information floating around today about the best way to market your chiropractic practice but the fact remains, a majority of your new patients come from referrals from your current patients.
With that being the case, it only makes sense to make your existing patient base the focus of your marketing efforts. You have a captive audience in your clinic every day so why not arm them with more information to help you build your practice.
To do this you should focus your marketing on the following three things:
Conditions you treat: How many times have you had a patient say something like “I only thought you treated backs and necks” or “I didn’t know you could help with my knee issue”? You have to assume that many of your patients don’t know about all the conditions you treat in your clinic such as extremities, headaches, and carpal tunnel syndrome. Make sure you let them know that you treat more than backs and necks.
Services you provide: Most of your patients already know that you provide spinal manipulation, but do they know you provide other services available in your clinic such as decompression, active care-rehab, acupuncture, functional medicine, nutritional supplements, etc. Make sure you are educating them on all the services you provide.
Establishing yourself as the cultural authority on musculoskeletal conditions: No one is better trained and educated to treat your patient’s musculoskeletal conditions so make sure you provide them with information about all of the education, training, and experience you have in treating these conditions. This will help them know you are the trusted expert in this area.
By focusing on these three things you’ll arm your “referral army” with more knowledge and information about your practice and they’ll be able to increase the number of new patients they refer to your clinic.